Customizing a cookie party

Contributed photo

South Philly’s late-night cookie destination has opened a new event space.

Insomnia Cookies on Wharton Street, which neighbors iconic cheesesteak hubs Pat’s and Geno’s, is pulling out all the stops when it comes to new innovations in the cookie world since it opened its South Philly location in April.

On Dec. 7, it debuted The Space at CookieLab, which is billed as “a unique and immersive way for Insomniacs to celebrate life’s most delicious moments.”  

Now fans of the popular sweet treat destination can book parties and private group gatherings to have a secluded space at the CookieLab all to themselves.

“Warm cookies and special moments go hand-in-hand,” said founder and CEO of Insomnia Cookies, Seth Berkowitz, who is a University of Pennsylvania alum. “We wanted to build on the immense success of our CookieLab to curate an exclusive experience for Insomniacs to cookie-fy their celebrations. With The Space at CookieLab, we encourage consumers to use their creativity and take the reins on customizing a memorable gathering.”    

Guests can find the new event space through a “secret” door inside the CookieLab. Once inside, they’ll find an innovative extension with a sleek milkshake bar, neon lights and a cityscape mural by local artist Kyle Confehr that pays homage to its South Philly neighborhood. Private groups can customize their favorite treats with hundreds of options. The CookieLab is BYO (beer and wine) friendly, and a disco ball illuminates the night and sets the perfect mood for a celebratory occasion.

Package options include the Signature Cookie Flex, with the host pre-designing a Bake Your Dream cookie. It also offers the Milkshake Jawn, as guests get the full-blown, ‘gram-worthy CookieLab experience with their own 12-ounce milkshake, and everything in-between. 

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