Philly-bred ice cream brand Milk Jawn finally opened the doors to its first brick and mortar at 1439 E. Passyunk Ave. on Friday, August 5.
Amy Wilson, the brand’s founder, initially started making ice cream in her kitchen as a hobby back in 2012. With the help of partners Ryan Miller and Cathryn Sanderson, it developed into a delivery-only business by 2020 while also establishing pop-up shops at farmers’ markets throughout the city. Now, the brand is taking the next step with a brick and mortar shop.
“We’ve been saying that this day is two-plus years in the making, but really, it’s a decade in the making,” Wilson said in a press release. “I never thought a hobby of mine would turn into a business, but I get to work with friends and make and eat ice cream daily, so I certainly can’t complain. It’s been a long road since we started looking for our first storefront, but after a lot of hard work and grinding through some red tape, we are very excited to open our doors and bring a premium ice cream shop to East Passyunk Avenue, which we believe the neighborhood needs.”
The shop will be offering pints, cups and cones with a limited menu to start off. A wide range of flavors are available, including tahini fudge swirl, pistachio, double fold vanilla and its Earl Grey with Honeycomb, which was named “Best New Flavor” in the Northeast Region and placed second nationally at the North American Ice Cream Association’s annual convention.
Wilson has also placed an emphasis on creating products catering to those with food allergies and dietary restrictions. Vegan, non-dairy options have recently been added to the menu, including a coconut cream-based Mango Sticky Rice ice cream.
“People are really starting to catch on to the fact that we’re offering vegan, non-dairy ice cream,” Wilson said. “We’re really proud of the customer base we’ve been able to attract. Our goal is to have all of our ‘all-the-time’ flavors available as non-dairy to those who are on non-dairy regimens, as well as for those who simply try to limit their consumption of dairy. We absolutely don’t want to exclude anyone who loves ice cream.”
In addition to the shop, Milk Jawn will be opening a brand-new, 2,600-square-foot production facility at 1303 E. Passyunk Ave.
The shop is open Wednesday through Sunday from noon to 11 p.m.