The event runs from May 8-31 in preparation for the Philadelphia Flower Show, which will be held in June at FDR Park.
Matching up with the Flower Show’s theme of “Habitat: Nature’s Masterpiece,” East Passyunk Avenue’s independently owned shops, restaurants and bars will showcase direct and thematic connections to the positive impact that plants and gardening have on the communities and environment.
“Spring is the perfect time to safely celebrate everything in bloom, and we’re excited to have East Passyunk Avenue be part of PHS’ Bloom Philly! campaign, calling attention to pollinators, landscapes and ecosystems,” said EPABID Executive Director Adam Leiter. “We’re looking forward to seeing great verdant visuals, and having the public enjoy fun and informative events along with all the delicious flavors that the Avenue is known for.”
Some attractions include a large-scale selfie station collaboration at the Singing Fountain, along with plantings and decorations at various points along the Avenue, including the Gateway at Broad Street and the Boxer Statue at Mifflin Street.
A special spring dance demo with Society Hill Dance Academy will take place on Mother’s Day and other pop-up music performances will be hosted along the Avenue throughout the month.
Food and drink items will include ingredients such as honey, flowers, sustainable greens and organic items. Avenue retail and service shops are also in on the action with home goods, toys, clothing and special services.
Businesses will decorate their windows and a digital scavenger hunt will be set up along the Avenue with images of bees, flowers, plants and more displayed in the windows and doors of businesses. A bonus raffle contest will be available for those who purchase a PHS Flower Show ticket to enter a weekly raffle drawing with a chance to win a $25 gift certificate.
Pop-up classes and events will take place both in-person and online throughout the campaign.