The initiative, Your Health Matters, Arm Yourself … Vaccinate!, kicked off with a series of advertisements on SEPTA buses in Philadelphia and its surrounding counties.
The focus is on the region’s high-risk “underserved” communities, which are vulnerable to higher infection rates during the COVID-19 crisis. A contingent of professionals from medicine, business, government and the community implemented a collaborative grassroots strategy to actively address the wide disparity in healthcare inequities that existed before, and now are prevalent during the pandemic.
The ad campaign on public transit will run through June and is accompanied by the #SPOTTHEBUS Challenge, a social-media engagement contest where the public can win restaurant certificates and other prizes. Visit www.funtimesmagazine.com to learn more.
The spots in Philadelphia can be viewed on transit routes citywide including in South Philly into Center City; the sports complex on Broad Street, the Naval Yard, Grays Ferry as well as bus routes covering Tasker, Morris and Christian streets and Snyder Avenue.