Virtual reality

Existing within the vastness of cyberspace is a site for sore eyes. Its subject? South Philly.

The brainchild behind is resident Don Burleson, who created the site in 2003 after studying Web development at the Princeton Information Technology Center in Glenside.

"I saw a niche that wasn’t taken on by another group," the 47-year-old said of his pages’ content. "I build Web sites for other people, but I wanted something I could call my own."

With help from wife Toni, Burleson turned his idea into an online find. Updated daily, the site has links for Philadelphia sports teams and news outlets (including the Review), information on local businesses, maps, photos of area hot spots and even touches on the city’s history.

Have an opinion only a South Philadelphian would appreciate? Post a comment on the site’s message board.

"I try to make it a well-rounded Web site that anyone would find some interest in," Burleson, who also runs, said. exists through the support of about 200 advertisers, some of which Burleson has created online sites for.

The Web master is looking to expand his already-existing pages, including a South Philly "streets" section aimed at profiling businesses and noteworthy residents.

"We want to tell a little bit more of the people of South Philly," Burleson said. "That’s the most interesting thing to me."

Through this slice of digital deliciousness, the resident, who lives in between Mifflin and McKean streets, is electronically announcing to the world South Philly, with its extensive and eclectic expansion, is second to none.

"I love what goes on down here� — the events and the growth that is occurring in South Philly," Burleson said. "It’s more of a destination, rather than a place to live."