The Philadelphia Flyers and Wells Fargo Center have announced Insomnia Cookies as the “Official Cookie of the Philadelphia Flyers.”
As part of the multi-year deal and the bakery’s first in-arena vendor partnership, fans can look forward to frequenting two Insomnia Cookies locations within the Wells Fargo Center, which will be serving up the brand’s warm, delicious cookies and signature Cookies IN Ice Cream beginning this month. A limited assortment of Insomnia Cookies will also be available at concessions throughout the arena and as a dessert option in suites.
“We are thrilled to partner with Insomnia Cookies on their first sports partnership right here in their hometown of Philadelphia,” said Dan Wise, Senior Vice President of Corporate Partnerships for the Flyers and Wells Fargo Center. “With two brand-new locations at the Wells Fargo Center, fans at more than 200 events a year will be able to enjoy Philadelphia’s most beloved cookies at the city’s premier destination for sports and entertainment. It also strengthens our commitment to bringing the best local food and beverage offerings Philadelphia has to offer to Wells Fargo Center.”
Insomnia Cookies was founded at the University of Pennsylvania in 2003 by students Jared Barnett and Seth Berkowitz. It has two locations in South Philadelphia including 1420 Carpenter St. and 833 Wharton St.
“As we continue to grow and innovate in Philadelphia and beyond, Insomnia Cookies is looking forward to expanding our loyal fan base of Insomniacs to include the more than 2 million fans at Wells Fargo Center and satisfy their cookie cravings all day and late into the night,” said Tom Carusona, Insomnia Cookies chief marketing officer.